Campaign: Dot
Overview
Dot is an app created to empower young new menstruators to enhance their body literacy and confidence through engaging, gamified education that helps them navigate their health with clarity, dismantle stigma, and thrive at every stage of their cycle.
Problem Statement
For many young new menstruators, experiences with menstruation lack clear in-depth education, leading to confusion, shame, and potential health concerns. Dot aims to explore how design can improve communication around menstrual education.
Programs
The Issue
Mission Statement
At Dot, our mission is to empower young new menstruators, ages 9-14, to enhance their body literacy and confidence through engaging, gamified education that helps them navigate their health with clarity, dismantle stigma, and thrive at every stage of their cycle.
Branding
Moodboard
Initial logo ideation
Identity Rationale
Dot embodies approachability and comfort. Its presence is intended to transform a potentially overwhelming subject into a safe, open conversation.
Our Mascot: Dot
Logo & Mascot Architecture
Brand Colors
Brand Guidelines
App
The Dot App
The main feature of the Dot campaign is the app, a gamified way for users to learn about their menstrual cycle, track their period, and ask Dot any questions they may have.
Splash | Login | Signup
Onboarding
Lesson Question Walkthrough
Lesson Completed
Period Tracker
Resources | Ask Dot
Profile | Shop
Social Media
Instagram Posts
To cater to the younger audience, Dot has a series of Instagram posts ranging from ads, teasers, testimonies, and “Fact or Myth?” posts.
Fact or Myth?
“Fact or Myth” posts were created to give users peace of mind about their lingering questions, no matter how obscure.
Advertising
Aisle wobblers were designed to be displayed in feminine care sections, providing new menstruators with a resource to connect them to Dot.