The concept behind this design is to showcase the many different areas and services that Hamilton County SWCD focuses on. The design consists of two buildings and a sun, along with an organically shaped pattern. The buildings depict urban areas, while the patterns inside them represent several elements, including harvest lines, rivers, roads, and a fingerprint, to showcase the wide range of work and services the organization offers. 

This concept highlights the distinct identities of Hamilton County’s eight towns and cities—Arcadia, Atlanta, Carmel, Cicero, Fishers, Noblesville, Sheridan, and Westfield—while emphasizing their interconnectedness. Each shape, apart from the circular roundabout, represents a specific town or city, with the roundabout serving as a unifying element. This design reinforces the idea that a shared network of roads links these communities. Additionally, the inclusion of a single blue shape in the colored version symbolizes the winding path of the White River, further anchoring the design in the region’s geography. 

This concept is a representation of Hamilton County from a bird’s-eye view. The letter “H” is composed of diverse landscapes within the county, including bodies of water, agricultural land, and residential areas. The use of organic shapes and varying shades of green, blue, and yellow reflects the county’s environmental aspects. A key feature of this design is the integration of the county’s major roadways, which divide the “H” and represent the connectivity of urban and rural spaces. 

This logomark was inspired by a bird’s eye view of Hamilton County, specifically the White River bend. The bend of the river created the arch of the lowercase H. The house on the right side takes inspiration from the urban and residential area on the right side of the river bend. The left side is an abstracted interpretation of a geographical map of the rural side of the county. The yellow areas represent soil, while the greens represent farmland. The blue areas symbolize water. 

This logomark incorporates a right and left side that each show a respective side of Hamilton County, coming together to form the letter “H.” On the right, the urban side of Hamilton County is represented through a roundabout, commonly found in the area. The leading lines and/or roads come together to one meeting point, the circle, symbolizing community and interconnectedness. On the left, the agricultural side of Hamilton County is represented. The shapes making up this side of the logomark are carved out by the iconic shape of the White River. The Roads from the left side of the H intersect with the left to indicate how Hamilton County SWCD combines these two halves of the area into one.