Southwest Annual Report

Editorial Design

Overview

Create an annual report featuring 24-32 pages, including a front and back cover, the CEO’s letter, performance highlights, financial statements, and a forward-looking section. Combine text, images, and data visualizations to create an engaging, informative design that balances aesthetics and readability. Adhere to Southwest Airlines’ brand guidelines, incorporating its color palette, typography, and imagery.

Programs

Branding

Current Branding

Preliminary Sketches

Pages

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