Southwest Annual Report
Editorial Design
Overview
Create an annual report featuring 24-32 pages, including a front and back cover, the CEO’s letter, performance highlights, financial statements, and a forward-looking section. Combine text, images, and data visualizations to create an engaging, informative design that balances aesthetics and readability. Adhere to Southwest Airlines’ brand guidelines, incorporating its color palette, typography, and imagery.
Programs
Branding
Current Branding
Preliminary Sketches